Automation and Electrification Solutions

  • Everything from one reliable partner
  • Independency to choose any system brand
  • Understanding and knowledge of legacy systems

All-Round Project Services

We provide you with all-round automation and electrification project services and support necessary to create automation solutions for your needs and to keep the systems in top shape. From site and project survey to commissioning and start-up services. Our focus are industries where we have a strong portfolio of green field and modernisation projects alike.

Automation Modernisation

Does your current system need to be modernised? Or simply reviewed and adjusted to reach better efficiency? We also study existing systems by system audits, health checks, preventive maintenance actions such as relay testing, periodical maintenance or calibration and parameterization for field instruments and VSDs.

Modernise and Improve Current Process

As a one-stop-shop, Roxia specialists modernize older systems and at the same time deliver spare parts.

  • Modernisations
  • Troubleshooting
  • Preventive maintenance
  • Repair & revamp
  • Health check
  • System audit
  • Spare parts and components

Roxia is an independent automation brand provider and offers systems by all major automation brands such as ABB, Siemens, Omron and others.

Experienced Service Specialists

Roxia Service team is used to work all around the world in challenging industrial environments. At the site, we check and ensure that electrical and automation systems are designed, installed, and tested as required. We supervise the installation and do the commissioning for HV and LV switchgears, variable speed drives (AC and DC), field instruments, PLC- and DCS -systems.

  • Installation Supervision
  • Commissioning
  • Start-up
  • Training

Electrification Modernisation

Are you electrification components getting close to the end of their life cycle? Would you like to modernise the existing equipment? Maybe even lower the electricity consumption and save costs? We can help you. Our electrification experts have the specific knowledge required by the industrial field.

Upgrade electrification and save

Comparing the specifications existing and new electrification components often indicates potential improvements. Why? Simply because technology has evolved and the methods have changed. On top of all, they follow the latest process and human safety standards. The latter brings in safety improvements, on the side of obvious technical and economical benefits.

Component improvement examples

Once installed, electrification can serve its purpose for a fairly long time, in some cases even up to 20 years or more. With the high-paced technology advancement, a lot changes in that time – new materials, new approaches and new components are created to improve the performance and ability to optimise processes. Here are some examples that we usually encounter:

  • Modernise the existing middle voltage switchgears to low-voltage switchgears
  • Change from DC to AC technolgy
  • Installing variable speed drives

The biggest benefit that electrification modernisation brings, is modularity. For example, by installing frequency converters, it is possible to adjust the motor’s speed. Based on the process, it is not necessary to run the motor at 100 % at all times. With the variable speed drive, it is possible to run it at a lower, more optimal speed. Comparing to the conventional on and off switches, this can bring significant savings. As opposed to conventional central system control, the system can now consist of standalone modular units. Each of them can be optimised to find the right balance between the optimal performance and energy savings.

Total EIA Delivery – Electrification, Instrumentation and Automation

The total delivery of electrification, instrumentation and automation (EIA) is the most cost-effective solution for the customer’s greenfield projects. The responsibility lies with one reliable partner. We are independent solution provider and Our solutions can be built on any leading automation brands such as Siemens, Rockwell, ABB, Omron, Schneider and HIMA.

Our total EIA delivery includes:

Engineering of the EIA solution

Project management

Material and equipment deliveries

Automation panels

Factory testing

Commissioning services

it can be expanded with installation services

Our skills are based on a long experience and good understanding of the industry-specific production processes and operation philosophies. Our independent position enables us to use the most suitable equipment and systems, and to create the best solutions. We also offer a wide range of services for the lifecycle support and intelligent maintenance of the plant’s systems.

One of our automation solutions is the total delivery of electrification, instrumentation and automation, the so-called EIA delivery. Because of the turnkey delivery of this solution, it is mostly used in greenfield projects, where plants are built from scratch. We are ready to implement the project in the way that is the most suitable for your master scope. EPC, EPS or EPCM – we are ready for any implementation model.

Get Entire Automation and Electrification Project

We are more than capable to deliver from smallest to biggest EIA projects. The plant’s size does not matter, the only thing we care for, is finding the best possible solution and deliver it as a packaged deal. One of our recent examples was turnkey EIA delivery for the entire power plant in Northern Europe. You can choose from whichever brand you would like, but we usually suggest one among the three:

  • ABB
  • Rockwell
  • Siemens

Needless to say, the entire electrification, instrumentation and automation delivery does not only come with all necessary installations, but also all components, spares commissioning and start-up services.

Let’s talk and find the best solution for your business!

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Contact us

If you have something on your mind, just let us know! We are more than happy to answer all your inquiries.


Goran Metiljevic

Product Manager, Powerflo Solutions

+61 2 8005 2131

Kauko Tanninen

President Central Asia

+7 708 102 24 66

Sergey Petukhov

Technical Director Central Asia

+7 916 213 21 76

Retha Schoeman

Sales Engineer Sub Saharan Africa and South Africa

+27 83 825 6805

Dan Stenglein

Sales Director North America

+1 667 500-2591

Sebastian Alcaino

Regional Sales Director South and Central America


Ronald Gaspar

Area Sales Manager South and Central America

+51 9 7973 5424

Sun Lin

Area Sales Manager, General Manager China

+86 21 52679628

Roope Kupias

Customer Support Manager, Finland

+358 40 860 4720

Jesse Saira

Sales Director, Nordic & Baltics

+358 44 276 2338

Dirk Otto

Sales Director Central Europe

+49 (0) 2102 420 707

Thorsten Zogalla

Area Sales Manager SFP Filters, Central Europe

+49 7307 92170 116

Klaus Göde

Service Engineer Central Europe

+49 (0) 162 408 88 58

Kimmo Angeria

Head of Field Services, Industrial Automation

+358 400 104 977

Ian Mayhew

Filter Spares Sales and Service Manager North America

+1 667 668 0006

Markus Saloniemi

Director, Industrial Automation

+358 40 571 9520