Performance — driven by people

Improving performance is our mission. We believe in a can-do attitude, mutual trust and respect. We not only think big, but also act big in the pursuit of improved performance and safety for us and all our clients.

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Who we are?

We deliver high-tech dewatering, industrial automation and environmental technologies. Specializing in mining, minerals, metallurgy, chemical, food and pharmaceutical industries, our team generates best performing solutions for each specific need.

We offer our support from Australia, Chile, China, Finland, Germany, Peru, South Africa, Sweden, the United States and the UAE.

Company history

Our history goes back to the year 1960 with the establishment of Roxon Oy. The company focused on crushing and conveyor systems especially for the mining, minerals processing and metallurgy industries. After 17 years, in 1977, Roxon was sold and a company called Larox Oy was founded. Larox Oy specialized in manufacturing pressure filters and pinch valves to match those demanding conditions. Already back then, the goal was to deliver complete solutions, not only products.

Later on, pinch valve product line separated to its own company: Larox Flowsys Oy which was in 2011 renamed to Flowrox Oy. Flowrox Oy grew and added lots of products and technologies to its portfolio. Until it became the time to focus. Flowrox Oy’s pump and valve businesses were sold to Neles Finland Oy along with the Flowrox brand. The remaining three businesses are dewatering, environmental technologies and industrial automation. Nowadays, they are united under a new name: Roxia.

How we work?

We achieve by working together; together; we help and ask for help. We boldly put our own experience and expertise into our work. Throughout all our processes, we follow our values: People – Passion – Performance.


It is all about the people. We work together as a team, guided by a mutual sense of respect and trust. The best common results come from collaborating closely with our customers and partners. We encourage each other to achieve better performance and together celebrate our success.


Passion drives us to explore the new and achieve our goals. We are guided by a genuine desire to positively affect the environment we operate in. We go above and beyond to serve you and be the best.


Our goal is to elevate our your performance and improve the results. Not only do we deliver the best possible solutions for customers, but we also develop internal processes to ensure excellence in customer service at all times. Best performance within our team is guided by true teamwork. Each team member contributes to achieving common objectives.

What you get?

Every day, companies face demands to achieve greater efficiency, productivity, reliability and maintain ever-higher safety and environmental standards. We combine our expertise and the best available technologies for you to use. Our dewatering, environmental technologies, industrial automation and digital solutions bring reliability where it is most needed. We help you to improve your performance and positively affect the results. We go above and beyond to serve you and be the best.

Customer service is in our DNA

We listen, understand, promptly respond and help. Customer service is in our nature. We care about your businesses and keep our promises. The constant development of our capabilities and competences is key to our success. We help where we can, and at our best, we become part of your everyday life.

Let’s talk and find the best solution for your business!

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Contact us

If you have something on your mind, just let us know! We are more than happy to answer all your inquiries.


Danie Groenewald

Area Sales Manager South Africa

+27 10 590 8374

Kauko Tanninen

President, Russia & CIS

+7985 226 14 91

Russell Beaumont

Senior Service Manager, Filters Australia

+61 408159305

Ettienne Joubert

Sales Engineer South Africa

+27 (0) 81 030 1015

Sun Lin

Area Sales Manager, General Manager China

+86 21 52679628

Lyle Henson

Environmental Technologies Sales Manager North America

+1 443 695 9510

Dan Stenglein

Sales Director North America

+1 667 500-2591

Ronald Gaspar

Technical Service Manager Peru, Colombia

+51 9 7973 5424

Maureen Brown Briceño

Sales Manager South America

+56 9 7740 0878

Yury Beloborodko

Director, Filtration MMM & CEEC Russia & CIS

+7 921 959 46 20

Sergey Petukhov

Technical Director Russia & CIS

+7 495 726 57 41

Don Kitchen

Filter Spares Sales & Service Manager North America

+1-410-636 2250

Jesse Saira

Area Sales Manager Nordic and Baltic Countries

+358 44 276 2338

Dirk Otto

Sales Director Central Europe

+49 (0) 2102 420 707

Victor Ortega

Area Sales Manager Asia Pacific

+61 499 156 590

Juho Uusitalo

Area Sales Manager Eastern Europe

+358 40 680 4396

Kimmo Angeria

Head of Field Services, Industrial Automation

+358 400 104 977

Eduardo Paredes

Sales Director South America

+56 994 991 561

Markus Saloniemi

Director, Industrial Automation

+358 40 571 9520

Fernando Henriquez

Sales Director Peru


Petri Kiljunen

Petri Kiljunen, Regional Director, Middle-East and Mediterranean